What makes a woman beautiful?
People say all sorts of things about beauty. Or should I just say that when
beauty is mentioned, the next thing that goes side-by –side with it is makeup. Though
there are so many weird facts and contriving issues about beauty and makeup. Some
are just preposterous while others are unimaginable. Therefore, it won’t be
incongruous to say that we live in a world where true beauty is misunderstood. In
that wise comes this article to shed more light on important gray areas.
Obviously, when makeup is mentioned,
women come to the fore. This is not surprising. Of the ever increasing amount
of cosmetic procedures in the US, 92% was performed on women. So for men to
displace women from this position will be like trying to go to the moon on
foot. We live in a world where everyone is being programmed like a bot to
listen to the dictates of the society. I was able to dig out some interesting
facts and will be more than willing to share them.
America happens to
possess the largest market for the cosmetic industry globally. According to
reports obtained from +marketline,
the cosmetic industry generated close to $35 billion in 2010 and about
$55billon in 2012. L’oreal is the world’s largest cosmetic company. It was
founded in 1907 by Eugene Schueller.
They currently have over 28 brands globally The company s largely controlled by
Lilliane Bettencourt and her family.
According to Women’s Wear Daily, L’oreal
generated about 22.46 billion Euros in 2012. Lillane Bettencourt is undoubtedly
one of the richest people in France with an estimated net worth of $24 billion
(with L’oreal being her source of income). Other top brands in the global cosmetic
industry include Unilever, Proctor and Gamble, Estee Lauder companies and Shisedo.
Cosmetic surgeries have skyrocketed and yearly cost about $7 billion in the US
alone.
With more and more people
spending more money on cosmetics and makeup, it has been my concern to unravel the
major motif propagating the growth of this highly lucrative industry. My findings
have been surprising as you would guess. Women have been misguided and misinformed
by the media to the extent that natural beauty no longer poses any sensible
meaning in the ears of many. Look across our highways, what you see is different
types of skinny models all dressed partly unclad in the name of promoting a
beauty product. The front cover of most magazines almost always contain
embellished photographs of skinny models posing unclad all in the name of
selling one product or brand. Unfortunately, society has adopted this false
misrepresentation of beauty.
I recently listened to the mexican-kenyan Oscar
winning actress Lupita Nyong’o. In a speech delivered by her after receiving
her Oscar awards, she described how the society made her feel inferior as a
young black girl. Not until her later years did she overcome the inferiority
complex she was birthed with by the media. There was no way she could have
gotten the Oscar award had she not found her true beauty despite what the
society was saying about her.
I sincerely believe that you should make a
deep and insightful thought before you spend your money on any beauty or make
up product or procedure. Ask yourself, “is there any justification for it”. I
believe true beauty comes from within and not from outward appearances only.
Rather than getting that boob implant or facial surgery, why not invest in the
developing of the inward beauty that reflects through positive attitude and
character. Its high time we stopped looking at women from the wrong perspective
of ideal perfection that media has created over time. Unhealthy lifestyle and
appearance should therefore be abhorred without any inkling of consideration.
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